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Does digital advertising need to advertise itself?
Ad Week is an opportunity to revel in the impressive calibre of work that the ad industry produces. However, the production of first-class work can only be sustained if we continue to attract the best...
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Online advertising: a matter of timing
One of the tenets of TV planning is that the value of an impression changes throughout the day. Advertisers are prepared to pay significantly more to reach consumers in the evening. Read more on Online...
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What marketers can learn from the Ashley Madison scandal
A group, calling themselves the Impact Team, has hacked the database of Ashley Madison, a dating site which specialises in arranging affairs for those in a relationship. The hackers have begun...
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The power of localised digital copy
As billboard placements go this one from Sky Sports takes some beating. Sky has run a poster featuring a giant image of Carlos Tevez scoring the goal for West Ham that relegated Sheffield United...
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Why marketers need to look sideways, not forwards
“The Americans have need of the telephone, but we do not. We have plenty of messenger boys.” William Preece, Post Office. 1876 This week 30,000 marketers will trek to Dmexco, one of the world’s...
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How contactless cards encourage more spending
Contactless cards are becoming an increasing popular means of payment. According to the UK Cards Association £2.5 billion was spent on contactless cards in the first half of 2015 – more than was spent...
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What can we learn from Dmexco 2015?
(Facebook/Dmexco) Last week nearly 40,000 marketers trekked across Europe to attend Dmexco, the world’s largest advertising and technology conference. The attendees were met by hundreds of speakers and...
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The end is not nigh: Why concerns about digital distraction are overblown
Stanley Green was a Soho legend. Six days a week, from 1968 to 1993, he set off at dawn for the 12-mile cycle to London’s West End. His trip was somewhat more precarious than it needed to be as he...
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In the mood for messaging
(Richard Shotton) Over the last few months numerous brands have tried to harness the power of emojis. Highlights include McDonald’s, which created a series of witty ads written solely in the picture...
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Is there clutter on social media?
This year has seen a flurry of social media ad developments with Instagram dropping their minimum spend requirements and Snapchat releasing Discover. It surely won’t be long before Pinterest offers...
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Black Friday: A black day for brands?
(Thinkstock/littlepaw) Experian has predicted that on Black Friday this year online sales will grow by 32% compared to 12 months ago, the first time online sales have exceeded £1bn in a single day....
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Do brands focus too much on Christmas?
In Charles Dickens’ A Christmas Carol, the central character, Scrooge, despises the enthusiasm Londoners show for Christmas. Every mention of a festive tradition causes him to splutter his infamous...
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Should TV planning be more theatrical?
Next time you’re at the theatre and you hear deafening applause, be suspicious. It might be a sign that the show’s excellent. But it might be because the claquers have been well paid. Claquers are...
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Browser choice – an interesting signal brands should capitalise on
Which browser are you using? If it’s Google Chrome or Mozilla Firefox then you’ll be pleased by recent research from Michael Housman. On Internet Explorer? Probably best to look away now. Housman...
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